We engaged Neill Archer Roan to do an analysis of our business, our market and to create a business development plan, if justified by the results of the analysis. Our business is a unique model and there are not a lot of companies that we compare with easily. Over a period of six months this work and more was successfully completed. Neill’s insight into business, arts marketing and branding resulted in the creation of a thoughtful, detailed and executable plan that will allow us to grow our business and help other arts organizations grow their business.
